The platform is rolling out a new feature that allows them to lessen the quantity of AI-made media appearing in their streams. This move comes as the company revealed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a increase in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding video streams on a competing service only show AI-generated videos. A large amount of this material is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently illogical or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” said a spokesperson.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its app tagged as artificially created. Overall, over 100 m media items are submitted to the app daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI content they see by accessing the “manage topic” feature in the application and picking “AI-generated content”. Other topics that can already be controlled under the tool cover politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige users to tag “realistic” artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth add an artificially created tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This measure is designed to help prevent users from attempting to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a $2 million awareness program for professionals and institutions to develop learning resources about using AI responsibly. This program will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, during debate over proposals to cut jobs for a large number of safety staff in Britain. The company is planning to reduce 439 jobs in its user protection department in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A senior executive stated that people-led review would still have a role, but AI can protect employees by filtering out the most distressing content ahead of it gets reviewed by staff. The platform stated a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
